Are you a beginner or established blogger, or the one who wants to step into the bloggosphere with the help of available ‘blogging secrets’?
You must be aware of the impact & role of Social Media platforms in the growth of blogs.
Popularity of social media channels can be leveraged to grow your blog by spreading awareness through updates, tweets etc.
The more popular you can grow over channels like Facebook, Twitter, Google+, Pinterest etc., the more traffic you can direct to your own blog.
And as a business growth strategy, the gained visitors can be turned to subscribers, & then to paid customers.
Do you know that businesses of almost all kinds are growing their customer base with Social media strategies?
Smaller businesses are making more of Social media, but a balanced marketing strategy is needed.
The reason is quite clear: Popular social media channels have billions of people associated to them for personal or professional needs.
And if you want to target only the segment of audience relevant to your blog, it’s possible with these channels as well.
But, making personal connections isn’t just enough to turn your blog into an all-time earning source.
Almost every blogger knows about how to integrate social media channels into their blog. Yet, not everyone is succeeding in utilizing the power of Social media.
Aren’t you succeeding with ineffective Social media strategies?
By avoiding 10 most common mistakes, you can increase utilize the strength of social media platforms to divert traffic to your blog, build e-mail list of fresh subscribers & grow your blog.
1. Unorganized Approach
The basic need of Social communication is served with the available online platforms and that’s what accounts for their popularity.
But for bloggers (Bloggo – Preneurs), building social connection isn’t the only purpose behind active involvement over social media.
Especially for beginners to the digital marketing industry, making an impression through Social media can be fruitful.
The associated audience at these channels needs not to be fed with information & messages in a purely informal way. just like you connect with your friends or colleagues.
Strategic marketing approaches are needed to deliver blog-related messages which can attract the audience to connect with your blog.
What Should You Do Instead?
Develop a well defined approach for growing your online presence through social media channels.
Make a Strategic Plan will prevent your blog to end like a ‘Flop Show’.
Specify time frame for growing your activity on each of the channels you are forming your base upon.
Set periodic goals to achieve to improve organic searches to your blog’s content.
And most importantly, build a brand identity around the blogosphere.
2. Visual Appeal Not Considered for Social media Activities
I’ve found it happens to bloggers & content marketers that they get so much involved in their own blog. And their involvement is at the extremes while they are working upon their blog.
With such over-indulgence, it doesn’t matter for them if the content they are presenting through their blog is attracting the target audience.
On Social media platforms, textual updates with nothing, but a fact or a quote attached to a link back to your blog won’t do wonders alone for you.
You have to keep in mind that by captivating visitor’s eyes, you can grow your list of subscribers.
And for that purpose, you can use high quality images & videos.
Plus, there’s statistical data showing that social media updates with images & videos are highly useful for reader engagement. However, the use of image or a video may differ as per the subject of your blog.
Interestingly, images & high quality graphics get highest shares through social media channels.
Keep in mind while framing social media strategy for your blog that: You need to convince your blog-readers to connect with you.
What Should You Do Instead?
Make a habit of adding social media updates regularly with relevant images along with them.
3. Undervalue ‘Hashtags’ & ‘@’
Beginner bloggers who are starting their journey as a blogger don’t know much about the use of ‘#’ & ‘@’ while updating their social media profiles & pages.
Since promotion of a blog through social networking channels isn’t as same as updating
a personal profile, you should know the most effective ways possible for online promotion.
Hashtags are very helpful to create online visibility for your blog.
Strategic use of ‘#’ & ‘@’ is one of such ways that can enhance your blog’s visibility.
Trending topics & keywords on a particular subject are well covered when you use these special symbols.
This way, you’re introducing your social media update into the threads of the trending words or phrases followed with a hashtag.
This means that if the same word is searched with preceded hashtag on a social media channel, your update will also become a part of the search results.
The work of ‘@’ is slightly different from ‘#’. It introduces the exact name of a person, community etc.while being used in the updates.
For example, @stevejohnson would link to the exact person with the name ‘Steve Johnson’.
What Should You Do Instead?
The most appropriate hashtags & ‘@’ can be used to grow your blog, reach out to the target audience & expand your blog’s readership.
4. Not Building Professional Identity & Tone-Of-Content
Your blog will make your identity as an influencer. So, you should promote the developed content for it in a semi-professional way too.
What ‘Semi-professional’ here?
Well, maintaining a personal touch to empathize the problems your targeted readers are facing is one thing.
But going beyond the limits of that personal touch by provoking arguments, adding senseless quotes & messages as updates on your Social media accounts will serve unfavorably for sure.
It happens to bloggers that they can’t develop a suitable tone of content they create for their blogs. Less successful bloggers have either shared things more personally or they have turned their voice to over-professional form.
Actually, it’s the balance between professionalism & informality that should be understood & maintained through a blog.
And this balance should be well narrated through the social media promotions you do for your blog.
Are you learning to grow your blog in every related aspect through blogging secrets?
Understand the basics of living a blogging lifestyle which covers professionalism in an informal way.
What Should You Do Instead?
The best way to create & promote semi-formal content for your blog which can attract a large number of readers is to follow an influencer you feel greatly influenced from.
Observe his/her style of writing, his ways of Social Media marketing & practice creating content similar to that of his/her blog.
It is with practice that your style of writing content will get improved.
Since marketing facts you present over Social Media channels reflects the ‘Value’ you offer through blog content, the tone will get improved there as well.
It’s important to balance your brand’s voice for a ‘Semi-professional’ touch.
5. Not making Interactions with Followers, Influencers & Other Connections
Bloggers use Social Media Channels to grow their subscriber’s list & to make connections with established influencers.
But no connection or bond will continue to exist if it’s not nurtured with unbroken interactions.
If you aren’t seeking out running conversations, you’re losing big chances to grow your readership.
Consider it by realizing it through your personal life experience. You won’t like to interact with people who rarely talk with you, but comes to you to help them in their needs.
The reason?
The bond that has been shared isn’t nurtured well with continuous interactions.
Relationships made virtually through social media platforms should be nurtured similarly if you want to get helped with the connected audience, followers or peer bloggers.
Haven’t you ever thought this way?
It’s time to change your marketing strategies.
What Should You Do Instead?
Engage & interact with your followers, the influencers you follow & treat them to express that you want to grow your bond with them.
You can ask your followers or connected influncers stuff about your niche through social media channels.
Thank them for favorable comments, shares, retweets etc. & answer their questions, problems as immediately as possible.
In fact, you should change your marketing strategy to include a period of time for such interactions with those you’re connected with.
Such interactions sow the seed of a healthy relationship which between you & your readers which can be utilized for making money from your blog.
Conclusion
Bloggers should work towards creating their unique identity & voice for promoting their blog through social networking platforms.
Interestingly, it can be made to happen when they know about the most common mistakes generally made.
As the name suggests, ‘Social Networking’ can become one of the most effective ways for building blog readership & developing a blogging business.
So, you should constantly improve your marketing strategies based on social media channels & continue to learn more for better results.
Have you committed similar marketing mistakes which you realized later & improved your way of blogging? Share them below in the comments section.
The post 5 Most Common Social Media Marketing Mistakes to Avoid appeared first on The Bloggist- To Help You Blog.
